William Avitia
VP, Learning Products & Services, Forbes Travel Guide
Before shaping global service standards, William Avitia was mastering choreography on stage. In this evocative keynote, he draws on his years as a professional dancer to explore how the grace, rhythm, and responsiveness of dance mirror the art of exceptional service. Beginning with the simplicity of the box step, he illustrates how foundational movements—refined through training, coaching, and practice—evolve into a personalized style that enables service professionals to move fluidly through any guest interaction.
Like any great dancer, the most skilled service providers know when to lead, when to follow, when to pause, and how to stay in harmony with those they serve. This session invites audiences to rediscover service as a living, breathing performance—one that’s felt rather than forced, and elevated by the ability to truly listen to the rhythm of the guest.
Areas of Expertise
- Service as Performance
- Leadership Through Rhythm & Presence
- Guest Interaction & Emotional Intelligence
- Coaching High-Performing Service Teams
- Translating Artistic Principles Into Luxury Hospitality