Stuart W. Greif
Chief Strategy & Innovation Officer, Forbes Travel Guide
Stuart Greif is a global leader at the intersection of travel, hospitality, customer experience, and technology, bringing more than 30 years of industry experience to his role as Forbes Travel Guide’s EVP of Strategy & Innovation. His career includes senior leadership positions at Microsoft, J.D. Power, and the unicorn start-up Amperity, and he has been recognized by the International Hospitality Institute as one of the 50 Most Inspiring and 100 Most Influential leaders in travel.
A respected thought leader and dynamic speaker, Stuart has delivered keynotes and panels at major industry events including ALIS, ITB Berlin, Virtuoso Travel Week, STR’s Hotel Data Conference, The Luxury Roundtable, Clefs d’Or International Congress, and FTG’s The Summit. His insights have been featured in The Wall Street Journal, The New York Times, CNN, BBC, Skift, and CNBC’s Squawk on the Street, and published through institutions such as Cornell’s Center for Hospitality Research.
Stuart is regarded as an early and influential voice on the rise of Generative and Agentic AI in travel—highlighted in Skift’s 2017 coverage of his work at Microsoft: (Skift on AI)
His later analysis of AI’s strategic implications for travel went viral and remains widely cited today: (Travel’s Top 5 Strategic ChatGPT Questions)
Known for his ability to connect people and ideas, Stuart also speaks globally on strategic networking, allyship, and inclusive leadership.
In addition to driving innovation at Forbes Travel Guide, Stuart partners with start-ups, corporates, and investors across the industry and has served on multiple boards, including the World Economic Forum’s Global Future Council for Responsible Tourism. He began his career at Accenture and holds an MBA from the University of Virginia’s Darden School of Business.
Areas of Expertise
- The Future of Travel in an AI-Driven World
- Customer Experience Reinvented
- Strategic Networking Done Right
- Emerging Trends in Travel & Hospitality
- Leadership in Times of Disruption
- Allyship, Inclusion & Advocacy