Michael Conte
Manager, Learning & Development, Forbes Travel Guide
As a spa specialist with a strategic focus on business performance, Michael brings a deep understanding of today’s wellness landscape—its guest expectations, market pressures, and operational realities. He sees the spa not only as a sanctuary for well-being, but as a sophisticated business engine that blends hospitality, health, and lifestyle.
From concept development and service design to revenue optimization and guest retention, Michael helps transform spas into profitable, resilient, experience-led enterprises. His work spans trend analysis, the introduction of innovative wellness offerings, and the design of personalized journeys that elevate satisfaction and strengthen loyalty.
In a competitive and rapidly evolving market, Michael believes the most successful spas are those that pair authentic wellness values with disciplined, data-driven strategy—creating experiences that feel meaningful while performing measurably.
Areas of Expertise:
- Spa Business Strategy & Performance Optimization
- Wellness Concept Development & Service Design
- Guest Experience & Personalized Journey Mapping
- Revenue Growth, Retention & Loyalty
- Wellness Trends & Innovation in Hospitality